This is assuming you already have a Google
Analytics account set up. If you don’t, you can sign up from this page: http://www.google.com/analytics/
q STEP 1: Log into your account
You will
see your account dashboard as shown below.
q STEP 2: Create Profile
o Click Add Website Profile as circled above
o Fill in website details
§ Select whether you want to add a
new domain or a profile to an existing domain (sub-domains, certain
pages, etc)
§ Enter the URL of the site you wish
to start tracking
§ Select your country or territory
§ Select your time zone
o Click Continue
You will be taken to a page and given a
GATC (Google Analytics Tracking Code) as shown below.
q STEP 3: Copy & Paste
o Copy all the code in the Legacy
Tracking Code box.
o Log into the website you just
created this code for
o Place the code directly before the
</body> tag of EACH page you wish to track.
o Save your page & log out of
your website
q STEP 4: Check Stats
Once the
code has been on your site a while, you can go in and check the stats. How busy
the site traffic is, will determine how many stats you have. For our example,
we just added the code recently therefore we don’t have many stats. To check stats:
o The Dashboard will give you
different stats to view:
§ Visitors – Page Views – Page
Visits – Bounce Rate – Average time on site – Percentage of new visitors -
Location of visitors – Individual page visits and Traffic sources.
o Simply click any of the blue
hyperlinks to view stats
For example:
To view total visits per day, simply click Visits
listed under Site Usage and you will see these stats.
Or clicking View Report listed under the Traffic Sources Overview
will give you stats on referring sites, direct traffic, search engines and show
you keywords used in the search:
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